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Untangling the Mess: Product Ownership, Product Management & Business Analysis

Thursday, September 29, 2022 -
6:30pm to 8:30pm

Product ownership and product management are becoming increasingly hot topics within organisations. Yet the two terms are often confused, and there can be real uncertainty over how business analysis (and BAs) should fit into the picture. This interactive and conversational webinar you’ll hear:

  • Why the definition of “product” is an important starting point that is too often overlooked
  • The difference between Product Ownership and Product Management and how business analysis fits in
  • Which tools and techniques will be relevant … plus much more

About the speaker

Kevin Brennan is a globally recognized expert in product management, business architecture, organizational effectiveness, and enterprise design. He was formerly the EVP, Product Management and Development at IIBA Global where he led the creation and development of the Guide to the Business Analysis Body of Knowledge (BABOK® Guide) and IIBA’s other professional development programs. He is a Professor at George Brown College in Toronto, Canada and is currently completing his Master’s degree in Corporate Innovation and Entrepreneurship at Penn State University. He is certified as a Lean Six Sigma Black Belt, PSPO, PSM, CBAP, and PMP.


Event Details

Virtual event: Webinar details will be provided half-hour prior to the event to the registrants.

Cost: Free for IIBA members; $5 for non-members

Register on Eventbrite

Special thanks to our Platinum Sponsors!


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Education Sponsor


UBC Sauder Continuing Business Studies



Supporting Sponsor


Watermark Learning
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