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Getting the Most from Your Customer Interviews

Thursday, May 23, 2019 -
6:00pm to 8:30pm
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Please join us for our May 2019 Speaker Event featuring:

Alan Albert


Getting the Most from Your Customer Interviews



Despite our best efforts in following industry best practices, most new products fail, and most new features are used rarely, if at all. What if we could discover, upfront, what would make a product or feature truly valued? Learn how discovering and actually measuring your customers' Perception of Value can give your organization a sustainable advantage in defining and delivering products that customers love.
This interactive session includes theory, how-to tips, and case studies to show how you can unlock the power of knowing what your customers truly care about most.

About the speaker: Alan Albert is the founder & president of MarketFit, a business strategy & coaching consultancy focused on helping clients gain unique insight into their customers’ values, motivations, and goals. He has created multiple top-selling and award-winning products, and co-founded three software companies (selling one to Apple Computer). He brings over 30 years of managerial, advisory, and hands-on success in bringing innovative products to market. His expertise includes corporate and product strategy; product innovation and marketing; and product and team management.

Registration: Online at Eventbrite 

Special thanks to our Platinum Sponsors!


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Special thanks to BCLDB for sponsoring our venue!


*** Please ignore the "Out of Stock" message at the bottom of the page. We don't accept registration/payment through the Chapter website. Please go to Eventbrite.  
If Eventbrite says Sold Out then we really are.***
Event Details: 
Cost: $5 for IIBA Vancouver Chapter members, $15 for non-members
Event Location: 
BC Liquor Distribution Branch – 3383 Gilmore Way, Burnaby
Alan Albert
Location Name: 
BC Liquor Distribution Branch
Event Directions: 
*NEW* BC Liquor Distribution Branch – 3383 Gilmore Way, Burnaby Limited free visitor parking; metered street parking nearby. Bus at the door from Gilmore or Patterson Station. Due to security restrictions all attendees will be met at the door and admitted.
0.00 CAD