Despite our best efforts in following industry best practices, most new products fail, and most new features are used rarely, if at all. What if we could discover, upfront, what would make a product or feature truly valued? Learn how discovering and actually measuring your customers' Perception of Value can give your organization a sustainable advantage in defining and delivering products that customers love.
 
This interactive session includes theory, how-to tips, and case studies to show how you can unlock the power of knowing what your customers truly care about most.

About the speaker: Alan Albert is the founder & president of MarketFit, a business strategy & coaching consultancy focused on helping clients gain unique insight into their customers’ values, motivations, and goals. He has created multiple top-selling and award-winning products, and co-founded three software companies (selling one to Apple Computer). He brings over 30 years of managerial, advisory, and hands-on success in bringing innovative products to market. His expertise includes corporate and product strategy; product innovation and marketing; and product and team management.

Registration: Online at Eventbrite