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Celebrating Local Data Driven Cultures and Learning How to Triple ROI and Value Delivery

Thursday, January 27, 2022 -
6:00pm to 8:00pm

Celebrating Local Data Driven Cultures and Learning How to Triple ROI and Value Delivery 

  Keith Ellis

About the Speaker:

Keith Ellis has been an executive in the technology industry for over 25 years, starting with the industry trend-watcher International Data Corporation (IDC). He has held roles as CEO, COO, board member, investor or mentor to various technology companies, co-founded and sold a business analysis company as well as being a former Chair of IIBA. As Chief Growth and Engagement Officer for IIBA, he is responsible for leading IIBA’s global growth strategy, including strategic partnerships, corporate and academic programs, chapters, and membership value.

Keith is a recognized voice in the business analysis community, has published and spoken extensively in our field, and, at one point had over 60,000 attendees to his webinars annually. His 2008 study, The Business Analysis Benchmark, quantified for the first time the economic impact of mature business analysis practices and their positive impact on overall project success rates.   Keith holds an undergraduate business degree from Wilfrid Laurier University in Canada and MSc in Computer Science from Lancaster University in the UK for his research in business analysis.


As part of IIBA’s Global Research, ‘Achieving More with Data’ research analyzes the forces shaping the use of data and analytics at companies and the strategies for transforming to a data-driven organization.  IIBA isolated six business data analytics practices that, when led by business analysis professionals, triple ROI and lead to far lower failure rates.  

In this discussion, Keith Ellis, IIBA Chief Engagement and Growth Officer, will reveal and discuss key findings from the research as well as showcase Reethu Tom’s,  data analytics career success.

IIBA’s study concluded that organizations adopting the six BDA practices and with success in business data analytics from these practices achieve a sustainable competitive advantage over peer companies, not just in terms of the magnitude of ROI difference, but in terms of the scope, scale, success, and sophistication achieved in their business data analytics initiatives. 

Event Location

Webinar details will be provided half-hour prior to the event to the registrants. 


  • Free for IIBA Global Members
  • $5 for non-members

Please register only if you intend to attend the session. 


Special thanks to our Platinum Sponsor! 


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Event Details: 
Event Location: 
0.00 CAD