Synopsis:
- With shifting mandates and endless prioritization puzzles, stakeholder management is more critical—and more challenging—than ever. BAs and product managers are uniquely skilled at mapping stakeholder needs, managing expectations, and building bridges between business, technical, and customer teams. This session will share creative techniques and case studies for stakeholder engagement that drive buy-in and reduce friction.
Key takeaways:
- Identify and categorize stakeholders using practical, visual mapping tools.
- Apply negotiation and influence strategies to manage conflicting priorities, while leading without authority
- Build lasting relationships that turn stakeholders into project champions.
About the speaker:
Banu Raghuraman is a product management professional with over 15 years of experience driving innovation across various industries. With a strong foundation in engineering, business, and data, she dabbled in different roles while leading teams with strategic insight and technical expertise. She is also a recognized public and keynote speaker, having delivered engaging talks on AI, product strategy, emerging tech, and career growth at international conferences and webinars. She values bidirectional learning and believes deeply in helping others realize their potential.
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