Monthly Speaker Session from IIBA Vancouver Chapter.
November speaker: Jim Brosseau
Are BA Skills More Important Than Ever?
Are BA Skills More Important Than Ever?
There is growing awareness of the importance of collaboration and human engagement in delivering true value to stakeholders, a core outcome of effective business analysis. Yet, modern business structures often prioritize shareholder value, causing us to lose sight of who we are truly serving and why.
This session explores how historical business decisions and cultural shifts have shaped our current landscape, revealing how easily our focus can drift from people to profit. With the rapid rise of AI, we are now at a crossroads, one where we must decide whether technology continues to serve humanity or begins to control it.
Participants will examine how Business Analysts can play a crucial role in ensuring responsible innovation and maintaining the human element in an increasingly automated world. They will gain practical insights into balancing stakeholder and shareholder priorities, applying ethical decision-making, and leading organizations toward people-first, sustainable value creation.
Key Takeaways;
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Understand how business evolution has shifted focus from stakeholders to shareholders and how to restore balance.
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Explore the ethical and practical implications of AI and automation in modern business.
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Learn how Business Analysts can guide organizations toward responsible, human-centered innovation.
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Apply strategies to keep technology aligned with human and organizational values.
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Recognize that true progress depends not only on new tools, but on leadership and accountability.
About the speaker;
Jim is a well-respected speaker, facilitator, educator, author and thought leader in his field. He is passionate about educating people and organizations on creating deliberate cultures that foster collaboration, inclusion, and creativity. For over 20 years, he’s facilitated powerful in-depth workshops on team-based project management and business analysis techniques. He provides consulting on organizational strategy and frameworks and runs his own company, Clarrus. Jim currently facilitates the Team Dynamics and Leadership course as part of SFU’s Business Analysis Certificate program. He is the author of Jounce!: Crafting a Resilient Life in an Increasingly Chaotic World and Software Teamwork: Taking Ownership for Success.